Failure to sell your company
With the freedom of choice in the hands of candidates, many organisations have forgotten the fact that the interview is a two-way process. Your company is getting a feel for the skills and personality of the candidate, but the candidate is also assessing whether or not they can see themselves working in this environment.
Make sure the interviewer is well informed on your company, or at the very least the area the candidate will be working in. The ideal interviewer has experience establishing a rapport with new people, and will be enthusiastic throughout the process. The interview should highlight what makes your company stand out from the pack, and why the candidate would be so wise to take a role there (if offered). The position you’re filling will give you an idea of the candidate you’re looking for, so be sure to tailor the interview process to their priorities and you won’t lose the strongest talent because of a weak pitch.